A Customer Framework™ Company - www.thecustomerframework.com



Experts in business improvement through better customer management.

 ABOUT CM FrameWorks


CM Frameworks – Who are we?


Established in 1993, based in Sydney Australia, but operate across Asia Pacific Region using our network of Customer Management specialists.

What do we do?

  • Deploy The Customer Framework™ Customer Management benchmarking and business improvement tools, processes and methodologies

  • CMAT



The 2 principals of CM Frameworks possess a unique combination of skills and experience in Customer Management (CM) covering the total spectrum of requirements from high level strategic advice through detailed management and execution of many successful projects.

They also bring a combination of external consultancy, service provision and hands-on management in end-user organizations enabling their recommendations to be pragmatic and executable.

Elaine Kirby

Elaine has worked in Customer Management/Experience for 20+ years. Her early career consisted of a variety of sales and client management roles in marketing agencies and database marketing bureaus in the UK and Australia. More recently, she has held senior CM strategy roles and successfully lead the execution and roll out of CM initiatives across the Asia Pacific region for Telstra, IBM & American Express®.

Contact Details


m. 61-4050112355

Colin Longden

Colin has worked in the information technology and marketing industries for more than 30 years. Since 1982 he has specialised in designing and implementing technology solutions for marketers with a recent emphasis on high level customer management strategy development. His combination of IT background and database marketing experience enable him to develop innovative but pragmatic customer management solutions.

Contact Details


m. 61-419616785





Principals: Elaine Kirby & Colin Longden

96 Terry Street Rozelle Sydney NSW 2039

tel +61 (0) 2 9810 0982

email info@cmframeworks.com  www.cmframeworks.com


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