Customer Management is more than
frontline courtesy and
CRM technology. It is a
whole-of-business system. By designing what you do so that you
deliver a customer experience which is mutually rewarding for
them, your employees and your shareholders, you can maximise the
benefits to your business.
CM Frameworks are Customer Management experts. We specialise in
using The Customer Framework™ IP, tools and processes to help you transform your
customer management approach and improve your business.
We start by benchmarking/measuring your current capabilities and identifying
the most important actions to improve your performance. This is
done with CMAT (Customer Management Assessment Tool), a
comprehensive, evidence-based tool which examines your practices
and interviews key people to deliver a detailed report. Now you
know where you stand.
The next step is to take action. FRAME helps you get it right.
With this tool we can help you decide which activities to put in
place, prioritise them, determine the resources needed and
the likely financial returns. You will have a detailed roadmap for a
commercially sensible program to achieve transformation. Now you
are in a ready-to-go state.
The experience for results
The principals of CM Frameworks have over 40 years’ experience
in customer management, working with organisations like Telstra,
IBM, American Express, Sun Corp, OPSM, Westpac and many more.